Using generative AI to make sound business decisions
Aycan Kara is teaching students in her Venture Growth Management class to use generative AI ethically and thoughtfully. By having students use AI tools like ChatGPT and Perplexity to gather and analyze data, Kara is not only teaching them to navigate business challenges but also preparing them for a future where AI plays a crucial role. Students start with a fictitious business, use AI to gather data, and end with a detailed report on growing the business.